Professional Resume
FIVE POINTS WASHINGTON
November 2023 - Present
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Assistant Marketing Manager, November 2024 - Present​
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Assist Marketing Manager with facility branding and marketing programs/events
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Creating marketing campaigns and adjusting tactics throughout the campaigns
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Increasing brand awareness through the use of social media marketing, email marketing, graphics and video projects
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Write, shoot and edit radio and TV commercials
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Increasing brand awareness on social media by creating content that draws engagement
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Marketing Assistant, November 2023 - November 2024
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Created and scheduled content for 11 different social media pages
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​Facebook (6), Instagram (4), LinkedIn (1)
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Increased interactions on main Five Points Washington Facebook page by 74.5% and on Instagram by 100%
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Streamlined email communication to members, resulting in a 7% increase in open rate (53%), which is 16% above industry average
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Wrote, shot and edited video promotions for events, programs and facility branding
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20 videos at various lengths
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Collaborated with managers across 6 departments
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Leveraged relationships with local TV networks to increase media engagement, resulting in 14 media hits in the 2024 year
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HOOP HOUSE CREATIVE
February 2020 - November 2023
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Digital Media Producer, June 2021 - November 2023​
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Oversaw all wedding-related business that flowed through the company
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54 clients in 2022
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Managed the workflow, shooting schedules and edits of two video editors
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Edited corporate projects and weddings, various lengths
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Edited and filmed a full-length documentary “Hearts of Gold - The Ray Fauber Story”
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Filmed two other documentaries during this time​
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Ran Facebook, Instagram and LinkedIn pages, creating an online brand and maintaining client interaction
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Social media was the main marketing platform for potential clients​
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Documented and organized all finished projects to make sure all files were saved in a backup location
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Was second in command at the company
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Digital Media Specialist, February 2020 - June 2021
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Shot and edited videos for weddings and corporate projects, various lengths
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Wrote/organized contracts for clients and shooters
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Coordinated shooters as well as company schedules
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Increased followers and created a consistent content calendar on Facebook, Instagram and LinkedIn
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Freelance Video Shooter, May 2019 - February 2020
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Assisted and second shot for weddings
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Captured footage throughout the day, assisted set up and teardown of the gear for the lead shooter
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Edited ceremony and reception footage
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WEEK 25 NEWS/ HEART OF ILLINOIS ABC
July 2016 - February 2020
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Newscast Director, May 2018 - February 2020
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Directed the noon, 5 p.m., 6 p.m. and 10 p.m. newscasts
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Checked/corrected commands in iNews using OverDrive
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Directed anchors and reporters
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Created graphics in Expression and Photoshop, oversaw visual information
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Part-Time Newscast Director, July 2016 - June 2018
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Directed both NBC and ABC affiliate stations on weekends
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Sole director for both sides; directed 4-shows, 6-cut-ins and a webcast
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Helped in master control during the week
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Additional Experience
CAPTIVATION DANCE
August 2020 - Present
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Acro Director, July 2021 - Present
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Set curriculum and standards for Acro program at the studio
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Prepare and teach classes to all ages at the studio
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Oversee and help other teachers who teach in the Acro program
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Dance Instructor, August 2020 - July 2021
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Prepared and taught dance classes to a variety of ages across multiple disciplines
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Choreographed two routines for the competitive team
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Assisted with other classes when instructors needed substitutes
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Substitute Dance Instructor, February 2020 - August 2020
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Substituting for teachers, using pre-planned lessons
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Assisted in competitive showcase with quick changes, props and getting dancer to the stage
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