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Professional Resume
 

FIVE POINTS WASHINGTON

November 2023 - Present

  • Assistant Marketing Manager, November 2024 - Present​

    • Assist Marketing Manager with facility branding and marketing programs/events

    • Creating marketing campaigns and adjusting tactics throughout the campaigns

    • Increasing brand awareness through the use of social media marketing, email marketing, graphics and video projects

    • Write, shoot and edit radio and TV commercials

    • Increasing brand awareness on social media by creating content that draws engagement

  • Marketing Assistant, November 2023 - November 2024

    • Created and scheduled content for 11 different social media pages

      • ​Facebook (6), Instagram (4), LinkedIn (1)

    • Increased interactions on main Five Points Washington Facebook page by 74.5% and on Instagram by 100%

    • Streamlined email communication to members, resulting in a 7% increase in open rate (53%), which is 16% above industry average

    • Wrote, shot and edited video promotions for events, programs and facility branding

      • 20 videos at various lengths

    • Collaborated with managers across 6 departments

    • Leveraged relationships with local TV networks to increase media engagement, resulting in 14 media hits in the 2024 year

HOOP HOUSE CREATIVE

February 2020 - November 2023

  • Digital Media Producer, June 2021 - November 2023​

    • Oversaw all wedding-related business that flowed through the company

      • 54 clients in 2022

    • Managed the workflow, shooting schedules and edits of two video editors

    • Edited corporate projects and weddings, various lengths

    • Edited and filmed a full-length documentary “Hearts of Gold - The Ray Fauber Story”

      • Filmed two other documentaries during this time​

    • Ran Facebook, Instagram and LinkedIn pages, creating an online brand and maintaining client interaction

      • Social media was the main marketing platform for potential clients​

    • Documented and organized all finished projects to make sure all files were saved in a backup location

    • Was second in command at the company

  • Digital Media Specialist, February 2020 - June 2021

    • Shot and edited videos for weddings and corporate projects, various lengths

    • Wrote/organized contracts for clients and shooters

    • Coordinated shooters as well as company schedules

    • Increased followers and created a consistent content calendar on Facebook, Instagram and LinkedIn

  • Freelance Video Shooter, May 2019 - February 2020

    • Assisted and second shot for weddings

    • Captured footage throughout the day, assisted set up and teardown of the gear for the lead shooter

    • Edited ceremony and reception footage

WEEK 25 NEWS/ HEART OF ILLINOIS ABC

July 2016 - February 2020

  • Newscast Director, May 2018 - February 2020

    • Directed the noon, 5 p.m.,  6 p.m. and 10 p.m. newscasts

    • Checked/corrected commands in iNews using OverDrive

    • Directed anchors and reporters

    • Created graphics in Expression and Photoshop, oversaw visual information

  • Part-Time Newscast Director, July 2016 - June 2018

    • Directed both NBC and ABC affiliate stations on weekends

    • Sole director for both sides; directed 4-shows, 6-cut-ins and a webcast

    • Helped in master control during the week

Additional Experience

CAPTIVATION DANCE

August 2020 - Present

  • Acro Director, July 2021 - Present

    • Set curriculum and standards for Acro program at the studio

    • Prepare and teach classes to all ages at the studio

    • Oversee and help other teachers who teach in the Acro program

  • Dance Instructor, August 2020 - July 2021

    • Prepared and taught dance classes to a variety of ages across multiple disciplines

    • Choreographed two routines for the competitive team

    • Assisted with other classes when instructors needed substitutes

  • Substitute Dance Instructor, February 2020 - August 2020

    • Substituting for teachers, using pre-planned lessons

    • Assisted in competitive showcase with quick changes, props and getting dancer to the stage

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